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As part of Bahgat Sabry Group’s (BSG) commitment to supporting initiatives with meaningful cultural and social impact, and in the presence of Consulting Engineer Bahgat Sabry, the Group opened the doors of B-Cairo in Zamalek for the launch of the “Upper Egypt Bazaar: A Comprehensive Vision for Sustainable Development,” organized by the Upper Egypt Development Authority in cooperation with the National Council for Women.

The initiative aimed to support artisans, owners of productive projects, women, and female entrepreneurs from the governorates of Upper Egypt, while providing them with a platform to showcase their products and traditional crafts to a wider audience. This contributes to preserving cultural heritage and creating new opportunities for growth and economic empowerment.

The bazaar featured products, handmade crafts, and traditional handicrafts representing 10 governorates across Upper Egypt, reflecting the region’s cultural diversity and creative richness while connecting heritage preservation with the principles of sustainable development.

Through B-Cairo, one of B-Chain’s destinations under BSG, the Group continues to utilize its destinations as spaces that go beyond their commercial role, becoming platforms that support social and cultural initiatives and create meaningful, sustainable impact.